China Zhongji Investment completes a targeted investment in "Yi Wang Yi Chuang"
Recently, China Zhongji Investment completed a targeted investment in Hangzhou Yiwang Yichuang Technology Co., Ltd. (hereinafter referred to as "Yiwang Yichuang," stock code: 300792.SZ). Yiwang Yichuang is a leading domestic e-commerce agency operator and the first e-commerce service company listed on the A-share market. The company focuses on brand building and traffic operation, providing full-chain value empowerment to its clients. The company provides full-chain services across ten stages, from big data analysis, brand strategy development, product R&D, traffic operation, and backend services, creating one-stop online brand services.
The company boasts high-quality customer resources. Starting with operating the Pechoin flagship store, expanding to beauty brands such as Elizabeth Arden, OLAY, and Olay, collaborating with Pop Mart in the toy category, and acquiring Zhejiang Shangbai's equity to enter the home appliance and home furnishing field, the company continuously expands its business boundaries by developing brands, categories, and platforms, building a high-quality customer resource system. The company currently serves over 40 well-known domestic and international brands, including Procter & Gamble, Pechoin Group, Elizabeth Arden, Amorepacific, AUPRES (a Shiseido brand), Mao Geping, Pop Mart, Mengniu Group, and Yanjinpuzi. Meanwhile, to adapt to the trend of the rise of multiple shopping platforms, the company actively promotes a multi-channel strategy. In addition to Tmall and Vip.com, it has added cooperation platforms such as JD.com, Pinduoduo, Suning.com, and Beidian. This year, as one of the first service providers to obtain authorization on Douyin, Yiwang Yichuang established a Douyin team focusing on content e-commerce, with a full-year GMV target of over 1.5 billion yuan. It currently covers mainstream categories such as high-end cosmetics, food and fresh produce, high-end jewelry, and fast-moving consumer goods. Major clients include Elizabeth Arden, Shuanghui, Gaozi, China Jewelry, and Filorga. Among them, Gaozi achieved a GMV of 22.892 million yuan during the 618 period and a GMV of 36.922 million yuan in the nearly 30 days, showing outstanding performance in the beauty and personal care category and continuously verifying Yiwang Yichuang's multi-platform operation capabilities. At the same time, the company will also focus on the construction of Douyin short videos and content accounts to help brands achieve brand asset dissemination and expression on Douyin, improving customer acquisition and activation capabilities. The company has successively incubated its own brands, becoming a new consumer brand accelerator. Mei Xian Shuo, incubated by the company, achieved TOP 3 results in the 618 light food and meal replacement category four months after its launch, surpassing all similar products in the market during the same period, fully demonstrating the company's ability to incubate brands and accelerate the growth of new brands. Wu Fushun, Partner and Managing Director of China Zhongji Investment, stated that Yiwang Yichuang attaches importance to consumer insights and the development of digital marketing capabilities. The addition of Deng Xu, former president of Johnson & Johnson Consumer Products China, brings new development opportunities to the company. The funds from this placement will mainly be used for content e-commerce, warehousing and logistics, R&D centers, and information technology construction projects, further enhancing the company's market competitiveness. At the same time as this placement, the company issued an equity incentive plan, deeply binding the interests of core management and business personnel with the company, providing a guarantee for the continuous expansion of the company's brand service business and the long-term development of its own brand business.
