China Zhongji Investment leads a new round of financing for Zhuoxin Digital
Recently, China Zhongji Investment completed a Series A equity investment in Shenyang Zhuoxin Data Technology Co., Ltd. (hereinafter referred to as "Zhuoxin Data" or "the Company"). This round of financing amounted to nearly 30 million yuan and was led by China Zhongji Investment.
Established in 2019 and headquartered in Shenyang, Zhuoxin Data is a service platform company connecting brand merchants and sales representatives. On one hand, it provides offline channel distribution services for brand merchants, helping them solve pain points such as high costs of building offline business teams, difficulties in entering terminal stores, and low network coverage. On the other hand, by connecting "sales representatives" with "product sources," it allows them to recommend new products to retail store owners during their daily in-store work, completing order transactions and earning commissions. The company positions itself as a "Beike" or "Manbang" in the consumer retail field. In recent years, driven by macroeconomic factors such as changes in population structure, rising residents' incomes, government support, technological progress, and green development, the contribution of consumption to economic growth has increased year by year. With the rise in residents' disposable income, consumption demand related to daily life will further expand. Offline physical retail convenience stores have annual retail sales of hundreds of billions of yuan, demonstrating strong vitality, and there is still significant penetration space for the fast-moving consumer goods (FMCG) B2B platform. Based on the development experience of the international convenience store industry, intense competition begins when per capita GDP reaches US$10,000. Currently, we are at a turning point where new domestic brands/young brands are replacing traditional brands, and these new brands urgently need to establish effective offline sales channels. Wu Fushun, Partner and Managing Director of China Zhongji Investment, stated that in traditional distribution channels, the chain between brand merchants and end consumers is long, causing brand merchants to react relatively slowly to changes in end-consumer demand. Simultaneously, with the changes in consumer groups, consumer demand is constantly changing, and information asymmetry between brand merchants and consumers is increasing. Driven by consumption upgrades, people's demand for the diversity and personalization of fast-moving consumer goods is constantly increasing, making it more challenging for brand merchants to position consumer needs, conduct precise marketing, and respond promptly. Zhuoxin Data, as a leading retail enterprise in the Liaoning Province region, provides valuable data support for brand merchant marketing decisions by integrating channel data, terminal data, and consumer data. Using sales representatives as intermediaries, it builds a channel capability that allows new and hot-selling brands to quickly reach the B-end, with sufficient stickiness to the terminal. Zhuoxin Data, with its in-depth understanding of the industry and continuous technological upgrades, is constantly creating value for the upstream and downstream industries and consumers in the fast-moving consumer goods industry. Its business model has been market-tested and is being replicated from the regional to the national level, and it will surely continue to create greater value for the entire industry.
