2019 Xuechuan Food National Dealers Conference, with the blockbuster launch of the new Kazi takeaway product!
On August 8, 2019, Xuechuan Food's national dealer conference, themed "New Thinking, New Breakthrough, Winning the Future," was grandly held in Yangshuo, Guilin. Mr. Wang Nan, General Manager of Xuechuan Food, led the group's senior executives and the entire business team in attendance.
Strategic partners from across the country, Mr. Cai Weiqian (a 30-year veteran of the Chinese catering industry), Mr. Liu Debing (Vice President of the Brand China Research Institute), Mr. Zhang Liqiang (Director of the Expert Committee of the China Campus Catering Alliance, Ministry of Education), Mr. Liu Sen (Vice President of Shangpu Consulting), and media representatives from Tencent Video, Youku Video, and others—a total of more than 150 people—were invited to attend the conference.
At the conference, Mr. Wang Nan, General Manager of Xuechuan Food, delivered a welcome address. He stated, "Xuechuan Food promises to gather with everyone every August 8th. Your presence here today, despite your busy schedules, demonstrates your trust and support in Xuechuan Food. For this, Xuechuan Food is deeply grateful and will always remember it."
Mr. Wang Nan gave a detailed report on the achievements of Xuechuan Food over the past year. "Looking back over the past year, Xuechuan Food has rapidly developed in team building, product R&D, production processing, and market services. While cultivating our products, we have implemented a series of measures, achieving a series of results, with sales growth of 50% year-on-year. In terms of sales network layout, Xuechuan Food has successfully entered the Southeast Asian and Middle Eastern markets for the first time, and successfully entered Japanese supermarkets, achieving a breakthrough and elevation of the national brand. In the future, we will provide more professional services and higher-quality products."
In the highly competitive environment of the frozen french fry industry, Xuechuan Food's steady development stems from its solid foundation in the entire industrial chain. At this conference, Ms. Niu Lijuan, Director of Seed Industry of Xuechuan Group, presented the brilliant achievements of Xuechuan Food's seed potatoes in 2019. At the same time, Mr. Yang Fan, Director of Product R&D of Xuechuan Food, gave a detailed product introduction covering product research and development and quality control, guaranteeing stable product quality and supply from the source and injecting more confidence into all dealer partners.
At this conference, Xuechuan Food expressed its high regard for its partners, preparing a grand awards ceremony for outstanding dealers to show appreciation for their support and trust, and giving full affirmation and rewards to all dealers who have worked together.
The first highlight of the conference was the unveiling of Xuechuan Food's new products. This newly upgraded coated product—the "Ka Zi" series—includes three products: Ka Zi Special Selection, Ka Zi Fine Selection, and Ka Zi Preferred Selection. The introduction stated, "Xuechuan's unique coating technology makes each french fry crispier and more delicious. A 30-minute super-long heat and crisp retention time helps businesses easily create high-margin takeaway champions, opening up takeaway channels and providing a better customer experience."
Xuechuan Food will continue to expand its product line, planning to produce new and popular products with local characteristics to meet market demand. In the future, Xuechuan Food will provide one-stop product solutions for customers, enabling sustained profitability and sharing the benefits of the company's development to achieve a win-win situation.
Subsequently, Ms. Wang Xue, Market Manager of Xuechuan Food, explained this year's annual preferential ordering event. The latest ordering policy pushed the conference to another climax. This ordering policy showed everyone Xuechuan Food's sincerity and sparked enthusiastic responses from all the dealers present. On-site orders far exceeded expectations, reflecting the dealers' trust and confidence in Xuechuan Food. Xuechuan Food looks forward to becoming a permanent community of interests with all its dealer partners in future cooperation, jointly creating the greatest efficiency in the product value chain, and equally obtaining their respective deserved profits.
As one of Xuechuan Food's largest conferences this year, four heavyweight guests were invited: Mr. Cai Weiqian, Mr. Liu Debing, Mr. Zhang Liqiang, and Mr. Liu Sen. They addressed the dealers, offering insights into the Chinese frozen french fry market, the development and prospects of the modern catering industry, brand building, and campus catering applications, respectively. A roundtable forum provided a platform to discuss and explore issues raised by the dealer partners, helping them forge ahead on their new journey.
The 2019 Xuechuan Food National Dealer Conference has concluded. Xuechuan Food sincerely hopes that through annual dealer conferences, we can deepen mutual understanding, strengthen cooperation, and enhance friendship. Let's forge ahead together! We look forward to working with all dealer friends in the coming year to continue to create win-win situations and achieve further brilliance.
Background Information:
Xuechuan Food, established in 2012, is a subsidiary of Xuechuan Agriculture specializing in food processing. Xuechuan Food boasts Asia's largest potato processing production line, with an annual output of 150,000 tons of frozen french fries and 10,000 tons of potato starch. As a leader in the domestic industry, Xuechuan Food advocates healthy, high-quality, environmentally friendly, and organic concepts, with full product monitoring from farm to table.
Xuechuan Agriculture is a potato industry chain group centered on potato seed industry and supported by the entire potato industry chain, integrating breeding, propagation, promotion, storage, processing, and sales. It is the largest and most comprehensive company of its kind nationwide. In July 2019, China Zhongji Investment completed an investment in Xuechuan Agriculture, supporting its continued growth and expansion.
